A curated concept store for premium lifestyle goods. San Diego, CA
The Outlier U-neck tee in white. One of 2 new LF tees available now online. Premium lightweight cotton that fits longer and slimmer. 100% made in LA.

This shirt still ships free with code OUTLIER at checkout.

Brass cuff pictured by Miansai also available in store now.

#loneflag #miansai (at www.loneflag.co)
Commitment. Shop ally @drew_gilmore dropping in for a visit and some coffee to catch up on life and show us his 9 month in @rogueterritory 12.5oz tinted weft sks that he wore daily traveling Canada this past year. Buy better denim, wear them more, and take pride in them. 

In stock now: 
 (at Brick & Mortar)
The morning hours. We’re back at it today from 11-7pm. If you’ve wanted to get sized up on that next pair of denim, today we get another round of hems going so you can get in that batch and we’ll make sure you get that perfect fit and inseam. 

Coffee club is back in effect as well. Spend $75 online, get a free bag of craft coffee in your shipment. Happy Tuesday friends. #loneflag #rawdenim #lifestylesupply (at Coffee Club Online)
An ode to Summer and Southern California.
On the blog now: www.loneflag.co/summer/
#goodnight #loneflag #livewell (at Lake Arrowhead)
The Seersucker 4 panel hat is now available online as well as a batch of newly released and limited edition goods. Made in New York in collaboration with our friends at @knickerbockermfgco. You can check out the whole collection at www.loneflag.co

Come at us Summer.

#loneflag #knickerbockermfg #4panel #seersucker (at www.loneflag.co)
We had a great time working with our friends @richerpoorer and @brookssterling on their newest collaboration sock, the atomic cross hatch, which is in partnership with @pf_flyers. This limited edition sock is available now at the Richer Poorer website as well as the rest of the pics from the promo shoot on their blog. Big ups to the guys at @bradleymountain for letting us shoot in their awesome workspace and @vincethebeliever for being awesome as always. #loneflag #pfflyers #richerpoorer #bradleymountain #rogueterritory #thvm (at East Village)
Sunday afternoons and @bradleymountain biographers were meant for exploring. It’s the out of shop rejuvenating weekends that make the stress of running a small business worth it. Our team can’t say thank you enough for the constant love and support we’ve received on a continual basis from so many great strangers who have turned into great friends through this shop/brand. We’re overwhelmed and extremely grateful for all of you. #loneflag #thankseveryone #goodnight #atitagaintomorrow (at Point Loma)
Church life + coffee life. 
Amen.  🙌☕️
@wwolfandman @thvm  (at All People’s Church)
Lake trip vibes. Some of our crew living the weekend life in Lake Arrowhead. More shots to come on the blog featuring new late Summer product and lake living. Both Ace & Jig pieces in store now. #travelwell #loneflag #aceandjig 

📷 @devonschmidt  (at Lake Arrowhead)
Sunny day vibes. Knickerbocker for Lone Flag chambray 4 panel + Rogue Territory maker shirt in black. Clean, minimal…weekend uniform. #loneflag #saturdaze #rogueterritory #knickerbockermfg