LONE FLAG
A curated concept store for premium lifestyle goods. San Diego, CA
LONE FLAG
+
This photo was taken over a year ago just before we opened up this small business and invited so many new friends and family in. It’s been a year of trials, sweat, long hours and doubt mixed with joy, laughter, faith, friendships and warmth. So many people have gotten behind this brand and shop and we are so grateful for everyone in our newly extended family through this business, can’t wait to meet more of you this next year in person. We’re proud of San Diego and proud to stock quality products made fairly and to employ people as a small business in this space and this city. This Friday we’ll be throwing a party in our shop, inviting all of you to join in, and celebrating with friends old and new. Details to follow, mark your calendars for this week. #year1 #anniversaryparty #loneflag (at 1 Year Anniversary Party)
+
Weekend dad vibes and long trail walks outside the shop enjoying this Fall weather. Two thumbs up for our LF signature wool beanies and THVM slim raws at 1 year, feeling like perfect broken in weekend sweatpants at this point. See you all for another great day in the shop tomorrow. 

-also - more SD hats in collaboration from @seasonedusa on the way. If you slept on that first batch, here’s your chance to still get in on one

#loneflag #dadvibes (at Weekends)
+
Fall weather weekends call for quality basics. If you drop by the shop today, have a fresh French press coffee on us and pair it with a @rogueterritory workshirt like this one and a fleece blanket from @reigningchamp. You can also pair up that kit withour newest LF all black coffee mugs that just dropped in, because we’re always after that next level ☕️ experience in here. Bring on the weekend. #loneflag #rogueterritory #reigningchamp #fallgear (at Fall Weekends / Coffee Club)
+
Fall + Tort. A perfect combination for the cool, yet sunny, days ahead. Our @epokhe frame selection ships free and fast all weekend with the code TORT at checkout and each order includes a copy (via old school physical cd) of our shops current favorite in store playlist put together from our staff picks. Valid until Sunday. #itsbetteroncd #epokhe #chillwavemix (at Epokhe code / Staff Playlist Giveaway)
+
We spent some time hanging, chatting, and shooting photos with the guys from @1776co this past week for their new site. Good people from our town making great pieces for a lifetime (and awesome products for gifting as well) all out of Chicago’s Horween Leather. We’re always pumped on quality people pursuing branding and small business out of SD. ⚡️ #1776co #whiskeytime

You can find out more (and see pics from the shoot) at 1776.co (at Flasks and fades / 1776.co)
+
Fully stocked. Indigo reload.

-3sixteen
-Freenote
-Norman Russell
-Railcar
-Rogue Territory
-Tellason
-THVM

In store / online. We got you covered. Email us at info@loneflag.co for weight, fit, measurement and consultation. 

#rawdenim #delmar #sandiego (at Raw Denim Reload)
+
The Del Mar market bag will be available on Wednesday both in store and online as part of our collaboration with @apolis in their Local + Global program. We’ll be joining a host of already participating retailers in cities all over that are providing beautiful and functional market bags that also have global advocacy and job creation built into them.

We love this small city by the sea that we call home to the shop/brand.

#loneflag #apolis #marketbag #delmar (at Apolis / Lone Flag Market Bags)
+
Perfect Fall tones in the ultra soft Ace & Jig top + Salt round frames in gold (both online now). We’re currently working on a brand new project to release these bottoms in multiple colors as our first made in LA women’s denim collection under the Lone Flag brand. Monday…the new best day of the week.

Open 11-7 today. Denim fittings by appt anytime at info@loneflag.co (at Fall Women’s Collections)
+
Early morning cleaning in our freshly renovated space. We’re adding some dressing rooms and opening everything up for more brands for Holiday. You can still drop in today, we’re open til 5 and our newest collabs are now up online as well and open 24/7. #loneflag #sundaze (at Sundays at the shop)
+
Closing down an awesome day at the shop and testing out our newest LF project, the utility bracelet in jet black, which is now available online. Clean and minimal with a stainless clasp. Accessorize well. #loneflag #utilitycuff #miansai (at Weekends at the shop / utility bracelet)